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Co-design and research practices

Target Group Workshops

The emerging design and content of the Not Just Celsius campaign, including social media storytelling and the first prototypes of The Scale data tool, were co-designed and evaluated in workshops with 17-27 years old young adults from international backgrounds (based in Germany).

Young people join IMF’s co-creation workshops in Berlin.

Art meets law workshops

A think tank brought together students of art and students of law in The Hague to foster co-creation and a deeper understanding of climate justice. The co-creation culminated in the construction of a mobile exhibit that was displayed in front of the International Court of Justice.

A co-creation discussion between members of the Art x Law workshop

In-depth research

Our project was built upon rigorous and methodical research. Our research approach, rooted in science and fact, examined how human-driven climate change reinforces oppression. By applying an intersectional lens in combination with a decolonial perspective, we revealed the lasting impacts of capitalism and imperialism on climate vulnerability.

Research methodology

Thinking labs

The Interactive Media Foundation (IMF) initiated two Thinking Labs in collaboration with the two student-led movements that are central to the ICJAO campaign – the PISFCC (the Pacific) and the WYCJ (global). CSOs, legal experts, professionals from the creative and media industries, all joined together to explore how to support the ICJAO campaign.

Social media storytelling

Campaign videos

The team produced a series of campaign videos featuring youth leaders from the Pacific Islands Students Fighting Climate Change and the World’s Youth for Climate Justice. One campaign video was screened at the 6th Session of the UN Environment Assembly in Nairobi. In addition, it receives over 180,000 views on Instagram.

NotJustCelsius Highlights Event Picture

Explainer videos

We developed an explainer video series on a range of climate justice topics with the goal of delivering personable, informative and engaging content. The videos achieved over 550,000+ views on instagram.

A cover image of an explainer reel on the intersection of climate justice, gender justice and why young people carry the burden of an uncertain climate future

News in review

We established a monthly Climate x Law news recap series to keep our growing community of followers informed at the intersection of climate justice and the law.

173 posts

were created by the Not Just Celsius team, including 96 reels, generating a total reach of over 3.5 million.

Media collaborations

Out of Home Campaign – Witness Stand

The out of home campaign brought the video testimonies of those worst affected by climate change to the streets of The Hague.
150 posters, 2 large poster pillars, 104 digital screens covered the streets of the Hague for two weeks. The event also featured 4 nights of wild beaming.

A digital screen featuring a Witness from the Witness Stand is displayed in the City Centre of the Hague.

Photo-stories

We launched an instagram photo-story series with 14 photographers from climate vulnerable communities.
Indigenous artists shared stories of climate vulnerability, climate impacts and climate solutions.

A selected image from Fabeha Monir’s photo-series “The Land of Despair”

Influencers

Not Just Celsius initiated collaborations with social media influencers from across Europe, Latin America, Asia and Africa. This resulted in 28 posts with over 1 million views and 75,000+ engagements.

cover image from Dominique Palmer’s explainer video of the ICJAO process and the historic youth-led campaign

Online collaborations

We collaborated on content work with a wide range of high-profile CSOs, building on our work with the Alliance for a Climate Justice Advisory Opinion (which includes Oxfam, Greenpeace, Amnesty International and CAN).

Online articles

As part of our commitment to rigorous research and critical debate, our Research Associate – Maria Syed, authored two articles:
1) Empowering Change: The Impact of Grassroots Climate Advocacy. Icarus Complex Magazine.
2) We Need Radical Action at COP 29. Dialogue Earth, featured in the Dialogue Earth global newsletter.

Digital platforms

The Scale

The Not Just Celsius team, in partnership with Climate Analytics, developed The Scale, an online data visualization tool that calculates and visualises climate inequality.
The Scale toured the South Pacific Islands on the Greenpeace Rainbow Warrior ship and was exhibited at the ICJ visitors center in The Hague.

The Scale
A young person uses the Scale data tool on their mobile phone

Witness Stand website and co-production

The “Witness Stand for Climate Justice” website and cross-platform campaign invites people worldwide to share their message with the World’s Highest Court. The platform hosts 101 video testimonies from 5 continents and launched in collaboration with Greenpeace, Oxfam, Fridays for Future, and others.

Witness Stand
A thumbnail of the witness stand video trailer

Exhibitions and public events

Climate Justice Story Lab

Not Just Celsius orchestrated a Climate Justice Story Lab festival on the beach of The Hague bringing together 50 activists and CSOs who devised actions to accompany the Oral Hearings at the ICJ in December 2024.

At the Climate Justice Story Lab, WYCJ members discuss the ICJAO campaign with activists and experts.

Visitors Center Exhibition

The Not Just Celsius team produced an interactive exhibition in the Visitors Center of the ICJ in collaboration with the PISFCC and WYCJ. The exhibition featured testimonies from climate vulnerable youth, an overview of the ICJAO process and the digital data tool, The Scale.
The exhibition was hosted between September 2024 to February 2025 and was visited by approximately 2000 visitors per week.

Users interactive with the Scale tool at the ICJ Visitors Center

Yumi screening at the ICJ

Not Just Celsius facilitated a unique documentary screening at the International Court of Justice. YUMI, a documentary by director Felix Golenko, follows the Pacific Islands Students Fighting Climate Change on their journey to bring climate justice to the World’s Highest Court.

Long Night of Sciences

Not Just Celsius curated an exhibition in the Humboldt University, Berlin as part of the Long Night of Sciences to engage with a broader audience and test our storytelling formats.

ICJAO campaign interventions

EKO.org petition

Not Just Celsius facilitated an EKO.org petition demanding a progressive Advisory Opinion on climate justice. The 80.000+ signatures were handed over to Members of the EU Parliament in Brussels by the World’s Youth for Climate Justice.

A social media post celebrating the delivery of a petition to the EU commission.

People’s Hub

During the two week-long Oral Hearings phase of the ICJ Advisory Opinion proceedings, the Not Just Celsius team co-organised a gathering space for CSOs and journalists in the City of The Hague.

Members of the PISFCC gathering at the people’s hub in The Hague.

Presentations and workshops

Change Now conference

Not Just Celsius represented the ICJAO campaign on the panel Rethinking Economic Systems within the Planetary and Social Boundaries at the Change Now conference in Paris.

Not Just Celsius’ Research Associate - Maria Syed, speaks at the Change Now Conference

COP 28

At COP28 the first video testimonies for the Witness Stand were co-produced with the PISFCC and WYCJ. They would later be featured on social media, exhibited at the ICJ visitors center in the ICJ and become the foundation of the “Witness Stand for Climate Justice” website and campaign.

Not Just Celsius’s Content Director and the PISFCC team film a WItness Stand testimony at COP28

Impact Fest

At Impact Fest, the Not Just Celsius team, in collaboration with WYCJ (World Youth for Climate Justice), hosted an interactive meetup session titled – ”We don’t want the seat at that table, we want to build that table” on re-visioning Climate Justice through an Intersectionality Lens.”