What was "Not Just Celsius"
Not Just Celsius was a cross-platform media campaign for climate justice.
Our focus was to support the historic youth-led campaign for a progressive legal Advisory Opinion on the issue of climate change from the World’s Highest Court
Impact goals

To inform and foster understanding for climate justice and inspire action through storytelling.

To collaborate with young activists, CSOs, public institutions, artists and media players through digital platforms and with live events to drive collective impact.

To amplify and ensure the voices of those most affected by climate change impacts are heard in the historic process.
Impact timeline
2019
MAR
Launch of youth-led campaign for an Advisory Opinion on climate change by the World Court (ICJAO).
2021
JUN
Interactive Media Foundation (IMF) initiates a “Thinking Lab” with key CSOs and partners to explore how to support the ICJAO campaign.
SEP
South Pacific island nation Vanuatu picks up on youth-led campaign and drafts a petition for the United Nations
2022
JUL
IMF joins the historic cause. “Not Just Celsius” is initiated and the in-depth process of research into climate litigation and climate justice is established.
NOV
Co-creation workshop with young target audience (17-27 year olds)i
DEC
Launch of Not Just Celsius social media tools
2023
MAR
UN votes by consensus to support Vanuatu’s call for an Advisory Opinion on climate change
MAR
Brain trust with NGOs and legal experts to internationalise Not Just Celsius outreachm
MAY
Launch of our monthly instagram newbundle series intersection of climate justice and the law
JUN
Not Just Celsius is exhibited at the Long Night of Sciences to engage with target audience in Berlin
JUN
Not Just Celsius begins collaborating on climate x law specifc content work on instagram
JUL
Launched of instagram photo-story series with photographers from climate vulnerable communities
SEP
Launch of online data visualisation tool which then goes on tour with Greenpeace in the South Pacific
NOV
Publication of explainer videos on a range of climate justice topics (extended series)
NOV
COP28 marks the beginning of video testimony filming for the website: “Witness Stand for Climate Justice”
DEC
Social media influencer collaborations are initiated across instagram and tiktok
2024
JAN
Petition demanding a progressive Advisory Opinion is delivered to the EU commission, Brussels
FEB
Screening of NJC produced campaign video at the 6th Session of the UN Environment Assembly, Nairobi
MAR
UN member states and selected organisations submit written statements on climate change related obligiations to the World Court
MAR
A think tank brought together students of art and students of law in The Hague to foster co-creation and a deeper understanding of climate justice.
MAR
Not Just Celsius team represents ICJAO campaign at Change Now conference, Paris
MAY
Not Just Celsius orchestrates a Climate Justice Story Lab festival on the beach in The Hague
JUN
Not Just Celsius content director presents our cross-media impact campaign to documentary filmmakers
JUL
Not Just Celsius first article is published by our Research Associate – Maria Syed
SEP
“Witness Stand for Climate Justice” website and cross-platform campaign go live – a series amplifying the voices of those affected by climate change
SEP
Not Just Celisus curated ICJAO exhibition opens in the Visitors Center of the International Court of Justice
SEP
Facilitation of climate justice movie night at the International Court of Justice
NOV
Not Just Celsius team presents our cross-media impact campaign to documentary filmmakers and scientists
NOV
Not Just Celsius and WYCJ (World Youth for Climate Justice) host an interactive meetup session
DEC
Projection of Climate Witness testimonies across the city of the Hague
DEC
UN member states and selected organisations deliver oral statements and testimonies at the ICJ (Oral Hearings)
DEC
Interactive Media Foundation co-hosts the People’s Hub, a gathering space for civil society organisations and the press, in The Hague during the Oral Hearings.
2025
TBD
An Advisory Opinion is delivery by the International Court of Justice, establishing non-binding legal obligations of states with respect to climate change